Strategic Partnerships Powering Latin Music’s Global Expansion

PlayPush Music Group (PMG) has established deep strategic partnerships with leading local music companies, independent labels, and content creators across South America, strengthening the global promotion channels for original South American music.

Joint Signing and Promotion Goals: Over the next three years, through collaborations with PMG + UMLE / Sony Music Latin / Som Livre, PMG aims to sign and promote talented South American musicians, enabling their works to reach global audiences via major streaming platforms while initiating brand partnership campaigns.

Localized Team Development: Across South American countries, PMG, together with Sony Music Latin and Som Livre, will establish localized promotion teams and digital music ecosystem centers, providing services focused on targeted exposure, brand collaboration, and transparent revenue tracking.

Brand Collaboration and Commercialization: Leveraging UMLE’s extensive global brand resources, PMG and its partners will jointly launch the “Latin Music × Global Brands” collaboration initiative. The goal is to initiate at least 15 brand partnership campaigns within the South American market, increasing commercial opportunities and income for independent artists.

Data and Revenue Transparency Mechanism: Together with its partners, PMG is implementing its cloud-based digital promotion platform and real-time data analytics system to ensure clear and transparent revenue streams in every promotion project involving South American creators — aiming to raise the average creator income by at least 25% during the collaboration period.

Three-Year Growth Objective: Within three years of the collaboration launch, PMG and its partners aim to boost the monthly global listeners of participating South American artists by no less than 40%, and increase their copyright revenues by at least 30%.

Whether it’s the sound of a guitar on the street or the rhythm of tango on the dance floor, in PMG’s world — every sound has the chance to become a global rhythm.